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Owner: Chris Bangs

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Digital marketing is an ever-evolving sector which covers a broad spectrum of disciplines and specialisms. As such, digital marketing leaders and experts have developed acronyms and terms to describe various aspects of the profession. While these terms are essential to understand and are very useful, having so many phrases and definitions to absorb can become somewhat overwhelming. To lend you a helping hand, we’ve developed this quick glossary of the most essential digital marketing acronyms for your ongoing reference. We’ve broken down the glossary into several main digital marketing categories. We hope this proves to be a valuable resource for you to use in your work and study.

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